OsMaaS Workshop Tool
I have worked together with my team and our client OSMaaS. I worked agilely and began by conducting desktop research and interviews to later develop the prototype with sketches, personas, and scenarios.
My role in this project has been as a visual designer, which has involved taking responsibility for all visual aspects of the project but also being available for effective collaboration throughout the process.
The purpose of this was to make the workshop innovative and challenging regarding future scenarios and how the various stakeholders would act based on their expertise. They needed assistance in creating a mobile app to serve as a workshop tool.
ROLE
Visual Designer
UX design, Click-up, Figma, Interviews, Scenarios, Personas, Prototypes
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Apr 2022 -Jun 2022
The process
I have developed a prototype for a workshop tool to support idea generation and provide opportunities for various stakeholders to evaluate their ideas against different future scenarios. Throughout the process, the I have developed a prototype through good communication and support for each other through ups and downs. We use Design Thinking though the process, empathize, define, ideate, prototype and test. I worked in an agile manner, employing iterative, incremental, and exploratory methods to solve problems and develop new ideas.
Empathize
Desktop Research
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Utilized both prepared documents and web research.
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Sought information on mobility research and workshop strategies.
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Aiming to understand project context and research area.
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Researched key concepts and previous projects for effective communication and understanding.
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Initially developed a persona based on a Volvo Cars worker but later deemed unnecessary.
Cognitive Walkthrough
The design team evaluated Nordic Urban Mobility 2050 game.
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Identified confusion regarding game aspects and discussion flow.
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Acknowledged positive aspects of question cards and personas.
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Conducted usability evaluation involving external participants.
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Received feedback on persona card presentation and scenario clarity.
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Despite challenges, gathered valuable insights for prototype development.
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Planned additional evaluation post-prototype refinement.
Interviews
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Conducted interviews to gather information.
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Utilized both prepared documents and web research.
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Aimed to understand project context, workshop functioning, perspectives, activities, tools, and future directions.
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Analyzed interview responses for project relevance.
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Identified tool requirements for qualitative simulations and tension visualization.
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Aimed for tool to provide a sense of future scenarios and allow for development space.
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Desired a gamified solution.
Defind
User Journey
Embarking on a user journey necessitates a keen eye for detail and a relentless pursuit of optimization. At its core lies the imperative to streamline processes by identifying and eliminating redundant steps. These extraneous elements, often lurking in the shadows of workflows, serve as telltale signs of inefficiencies, obstacles, and areas ripe for enhancement. Through a meticulous examination of the user journey, these inefficiencies are brought to light, paving the way for targeted improvements and smoother experiences.
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Communication plays a pivotal role in this endeavor, demanding the presentation of information in a structured and organized format. By weaving a narrative that guides users through each stage of the journey, stakeholders are equipped with the clarity needed to comprehend the intricacies of the process. This structured approach fosters transparency and fosters collaboration, laying the groundwork for collective efforts towards optimization.
Furthermore, effective decision-making is contingent upon the ability to navigate through a labyrinth of choices and potential outcomes. Illustrating decision points along the user journey provides invaluable signposts, guiding users towards informed choices that align with their objectives. By visualizing the implications of each decision, stakeholders can chart a course that maximizes outcomes while mitigating risks.
Central to this journey is the provision of visual representations that serve as compasses, guiding users through the landscape of processes. These visual aids distill complexities into digestible insights, offering a panoramic view that aids in understanding and analysis. Whether it be flowcharts, diagrams, or interactive maps, these visuals serve as invaluable tools in deciphering the intricacies of the user journey and charting a path towards optimization.
In essence, the user journey is not merely a series of steps but a dynamic landscape ripe with opportunities for enhancement. By leveraging insights gleaned from highlighting redundancies, communicating effectively, facilitating decision-making, and providing visual representations, stakeholders can navigate this terrain with clarity and purpose, ultimately delivering experiences that resonate and endure.
Ideate
Sketches
Low-fidelity sketches serve as a dynamic catalyst in the realm of design, offering a swift and efficient avenue for generating and communicating innovative ideas. This nimble approach to ideation provides designers with a canvas upon which to explore and refine concepts with unparalleled flexibility and freedom. By wielding a humble pencil or pen, designers can breathe life into their visions, traversing the terrain of imagination and iteration with ease.
Moreover, the art of sketching transcends solitary pursuits, fostering a culture of collaboration and camaraderie among team members. Through the sharing of sketches in a visual format, ideas are imbued with a tangible presence, inviting input and feedback from all corners. This collaborative spirit not only enriches the creative process but also cultivates a sense of ownership and collective responsibility towards the final outcome.
At its core, sketching is a powerful tool for empathy, allowing designers to inhabit the shoes of their users and gain intimate insights into their perspectives and needs. By immersing themselves in the world of their audience, designers can forge connections that transcend the boundaries of mere functionality, crafting experiences that resonate on a deeper, more profound level.
In essence, low-fidelity sketches are more than just rudimentary drawings; they are portals to possibility, conduits for collaboration, and windows into the human experience. Through their humble lines and strokes, designers can breathe life into their ideas, forging pathways towards innovation and empathy in equal measure.
Prototype
In the development of OsMaaS (Open Source Mobility as a Service), I focused on creating an engaging and informative graphic manual to streamline the prototyping process. The manual encompasses various elements, including scenario cards, persona cards, visual representations of future worlds, a timeline for workshop duration, and evaluation forms.
Implemented features
Scenario Cards and Persona Cards:
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Two distinct types of cards were designed: future world scenario cards and persona cards.
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The scenario cards depict different future scenarios, offering players a glimpse into potential outcomes.
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Persona cards provide detailed profiles of various user personas, aiding in understanding user perspectives and needs.
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Players can seamlessly switch between scenario cards and persona cards to explore different facets of the project.
Visual Representation of Future Worlds
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A graphic profile and prototype were developed to visually illustrate the future world with its diverse scenarios.
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Visual representations help participants grasp the envisioned future and understand the implications of various scenarios.
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Timeline
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A timeline feature indicates the expected duration of the workshop, ensuring participants are aware of the time commitment.
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This timeline serves as a guide throughout the workshop, helping participants manage their time effectively.
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Workshop Note-Taking
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Participants can take notes during the workshop sessions, which can be conveniently shared via email.
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This feature facilitates collaboration and ensures that key insights and observations are captured and retained.
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Evaluation Forms
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Evaluation forms are included to gather feedback from participants at the end of the workshop.
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Feedback collected through these forms provides valuable insights for refining the prototype and improving future iterations of the project.
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The graphic manual for OsMaaS prototyping offers a comprehensive framework for conducting workshops and exploring various project elements. By integrating scenario cards, persona cards, visual representations, timelines, note-taking capabilities, and evaluation forms, the manual enhances the prototyping process, fosters collaboration, and facilitates the development of innovative solutions in the field of mobility services.
Test
Usability Testing Workshop
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Utilized as a crucial step in the design process to evaluate the usability and user experience of the prototype.
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Conducted interactive sessions where participants interacted with the prototype, providing feedback on its functionality, navigation, and overall usability.
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Feedback gathered during these workshops was instrumental in identifying areas for improvement and refining the prototype design.
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Usability Testing, Pre-Prototype
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Conducted preliminary usability testing sessions before the prototype was fully developed.
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Aimed to gather insights and preferences from potential users early in the design process.
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Helped in shaping the initial design direction, ensuring that user needs and preferences were considered from the outset.
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Usability Testing Scenarios:
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Developed specific scenarios and tasks for participants to complete during usability testing sessions.
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Scenarios were designed to simulate real-world usage situations, allowing participants to provide feedback on how well the prototype addressed their needs and goals.
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By testing the prototype against various scenarios, you gained valuable insights into its effectiveness and identified any usability issues that needed to be addressed.
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Cognitive Walkthrough:
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Employed cognitive walkthroughs to evaluate the user interface design from a user's perspective.
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Step-by-step analysis of how users would interact with the interface to accomplish tasks.
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Identified potential usability problems and areas where users might encounter difficulties in navigating or using the prototype.
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Overall, these methodologies played a crucial role in informing the design decisions, ensuring that the prototype met user needs and expectations, and ultimately enhancing the overall user experience.